As a result of licensing collaboration between Marimekko and the Japanese mobile operator NTT Docomo, a stylish Unikko-patterned mobile phone is launched in Japan on 2 July 2010. The new 3G phone is part of the docomo STYLE series targeted at mobile users who value individual and fashionable design. The Unikko mobiles are available in three colourways: red, blue, and black and grey. By bringing the popular Unikko pattern into a new product category, Marimekko aims to increase positive visibility and generate interest among new customer groups particularly in Japan, but also in other markets.

Further information:

http://www.nttdocomo.com/pr/2010/001476.html

Marimekko Corporation
Päivi Lonka
Director / International Sales and Licensing
Tel. +358 9 758 7430
E-mail: paivi.lonka@marimekko.fi