Marimekko Corporation and the Italian company Sirpi S.p.A. have entered into a licensing agreement on wallpaper production and distribution. The first Marimekko wallpaper collection will be launched at international trade fairs at the beginning of 2009. The Marimekko-patterned wallpapers will be available at specialty stores from April 2009. The co-operation agreement covers the EU countries, the USA, Russia, China and some Middle East countries, among others.
The new Marimekko wallpaper collection represents the top of its field, combining Marimekko’s strong design know-how and Sirpi’s over 100 years of experience in high-quality wallpaper production. The first collection includes both well-known classics and more recent designs. In the future, the range of patterns will grow and diversify annually.

”The wallpaper collection brings Marimekko designs into a new – but yet so natural – product category, which fits in perfectly with our comprehensive lifestyle thinking. Through the collaboration with Sirpi, we will reach entirely new target groups in both contract and home furnishings markets. Within recent years, a great demand has arisen for Marimekko wallpapers as the interior decoration trends have moved towards the increased use of patterns and colour. Now, together with Sirpi, we can bring even more joy and beauty into people’s everyday lives,” says Mika Ihamuotila, President and CEO of Marimekko.



MARIMEKKO CORPORATION
Group Communications

Marja Korkeela
Tel. +358 9 758 7238
Fax: +358 9 759 1676
Email: marja.korkeela@marimekko.fi