to make something of beauty, the fact that someone looks at my works and they make them feel good. If I watch the news on television, for instance, and I see curtains designed by me in the office of someone being interviewed, I might stop to think why that particular pattern was there. Did the person interviewed choose the curtains or was it someone else? My patterns are in a sense my own all the time, but the context changes when they become part of someone else’s everyday life.
What inspires you?
All kinds of activity inspire me; I can’t stand still and do nothing. I enjoy physical labour immensely, for instance chopping wood or other outdoor work.
What kind of professional legacy did you receive from your mother, Maija Isola?
The best one I could imagine, excellent fabric patterns to attend to and instructions for their care. She taught me that it is extremely important to be methodical and to plan one’s work in advance. It’s better to sit down and think, was her first rule. My mother also taught me that work is fun and not a necessary evil.
You’ve been with Marimekko now for over forty years? What is its role in your life?
Immense. Marimekko is an important, if not the most important, thing in my life.
How has the company changed over the years?
Compared with the 1980s, for example, the spirit now is similar to that of Armi Ratia’s time. The atmosphere is unique. People encourage and support each other.
How do you see Marimekko’s future?
I hope that the courage, strength and certain unpredictability typical of Marimekko will survive.